The level of your organizations digital skills and capabilities should be considered as a fundamental insight to determine the most accurate steps forward. There most commonly is looked at your organization from the outside, and valued for the quality of your staff, processes and financials. This digital maturity level should however only be seen as a activity starter or benchmark to monitor and compare your digital efforts over time.
The real result of any action you take to improve your digital position is visible in your domain authority score. This fully independent measure is a strong fact based indicator, coming from the main search engine providers. The beter your score is or rapidly improves, the better you are being found on relevant search queries on the web.
Domain Authority
To conquer a high position in the search engines nowadays is a true challenge. As the volume of content, assets, searches and users is significantly growing on the web. This doesn’t mean that its only achievable for blue chip names. A smart strategy, good insights and tooling can help you to stand out and be contextual leading. Good ranking as result!
Digital Maturity model
We at DWDA have developed a model that helps organizations to make their digital growth come alive. It not only helps with priorities directly related to your business goals but also is providing clear guidance in required investments, recurring budget needs, additional resources(skills/capabilities) and possible alternate revenues or benefits.