Content; Our assets of the future ?!

In recent years we have witnessed an explosion in content development, content in various forms to be displayed correctly on the different media and devices. But also content produced in alternative ways, just think of user-generated content via social channels, but certainly also by the semi-professional influencer scene. They all compete for the widest possible reach, because many revenue models are based on this. And this is exactly where there is an enormous opportunity, which is seldom actually used!